Hospitality Expertise

Real Estate Platform – Operating Partner

Alsotel is a boutique hospitality investment
firm partnering with institutional investors and family offices
in a wide variety of hotel projects across Spain.

Hospitality Expertise

Real Estate Platform – Operating Partner

Alsotel is a boutique hospitality investment firm partnering with institutional investors and family offices in a wide variety of hotel projects across Spain.

Palladium Costa del Sol

COMPANY PROFILE

Real Estate Platform & Operating Partner

Alsotel is a unique hotel and real estate platform in Spain, accumulating over 50 years of hotel and real estate experience amongst its senior team. This expertise together with its development capabilities and operational and asset management skills, results in a unique independent platform within the Spanish market.

Alsotel can act as principal investment platform, as well as operating partner for international institutions looking to invest in Spain. Alsotel’s investment approach is based upon a strong desire to co-invest and create bespoke structures thereby addressing the need of partners and counterparties in order to maximize stakeholder returns.

Alsotel´s executive team has developed and asset managed more than €1 bn of hotel investment, and has significant in-house hotel experience in operations, finance, development and asset management, being able to operate hotels directly through strategic alliances with international hotel chains.

Alsotel has a hands-on real estate management approach with international capabilities and significant market experience across all hotel sectors, from urban to resort, and from one to five stars. The individuals involved have a strong track record in the hotel and real estate industry investing for and alongside highly respected institutional investors.

INVESTMENT STRATEGY

Hospitality Expertise

  • Going concerns: Trading hotel assets with potential for repositioning, upgrades, rebranding, turn- arounds, extensions, etc., with or without operator.
  • Re-developments: Existing assets of other use (office, residential, etc.) that can be re-developed as a hotel.
  • Mixed-use developments with a hotel component.
  • Land (brown field sites) in central locations, with hotel use.
  • Resorts with residential and other components such as golf or spa, including destination resorts.
  • Locations for budget hotel accommodation (2,500 – 5,000 sq.m. of buildable area).
  • Other opportunities: hotel portfolios, corporate transactions o hotel debt.

SO/Sotogrande

COMPANY PROFILE

Real Estate Platform & Operating Partner

Alsotel is a unique hotel and real estate platform in Spain, accumulating over 50 years of hotel and real estate experience amongst its senior team. This expertise together with its development capabilities and operational and asset management skills, results in a unique independent platform within the Spanish market.

Alsotel can act as principal investment platform, as well as operating partner for international institutions looking to invest in Spain. Alsotel’s investment approach is based upon a strong desire to co-invest and create bespoke structures thereby addressing the need of partners and counterparties in order to maximize stakeholder returns.

Alsotel´s executive team has developed and asset managed more than €1 bn of hotel investment, and has significant in-house hotel experience in operations, finance, development and asset management, being able to operate hotels directly through strategic alliances with international hotel chains.

Alsotel has a hands-on real estate management approach with international capabilities and significant market experience across all hotel sectors, from urban to resort, and from one to five stars. The individuals involved have a strong track record in the hotel and real estate industry investing for and alongside highly respected institutional investors.

Palladium Costa del Sol

INVESTMENT STRATEGY

Hospitality Expertise

  • Going concerns: Trading hotel assets with potential for repositioning, upgrades, rebranding, turn- arounds, extensions, etc., with or without operator.
  • Re-developments: Existing assets of other use (office, residential, etc.) that can be re-developed as a hotel.
  • Mixed-use developments with a hotel component.
  • Land (brown field sites) in central locations, with hotel use.
  • Resorts with residential and other components such as golf or spa, including destination resorts.
  • Locations for budget hotel accommodation (2,500 – 5,000 sq.m. of buildable area).
  • Other opportunities: hotel portfolios, corporate transactions o hotel debt.

SO/Sotogrande

OUR PORTFOLIO

Alsotel’s Investment Partners have successfully invested over 500 million in hotel assets

OUR PORTFOLIO

Alsotel’s Investment Partners have successfully invested over 500 million in hotel assets

HOTEL PALLADIUM COSTA DEL SOL

SO/ SOTOGRANDE

HOLIDAY INN EXPRESS BARAJAS

HARD ROCK HOTEL MADRID

IKOS ANDALUSIA

PALACIO DE SOLECIO

HOTEL PALLADIUM COSTA DEL SOL

SO/ SOTOGRANDE

HOLIDAY INN EXPRESS BARAJAS

HARD ROCK HOTEL MADRID

IKOS ANDALUSIA

PALACIO DE SOLECIO

SELECTED INVESTMENT PARTNERS

SELECTED INVESTMENT PARTNERS

OUR TEAM

OUR TEAM

ALSOTEL KEY TEAM

Horacio Alcalá

Over 25 years international experience in the hotel and real estate industry, in the last fifteen years focused in investment, development and execution in Spain. Most recently CEO of Spain for Travelodge where he re-structured the Spanish business and introduced new business lines in the UK. Successful investment of over €800m in hotel assets, and development or redevelopment of 20 hotels. Past experiences with Metrovacesa (Madrid), where he was Head of Hotel Investments, MedGroup (Barcelona), Matlin Associates (Madrid) and TRI Hospitality Consulting (now CBRE Hotels, London/Madrid), Best Western (Hamburg), Marriott (Madrid), and Travelodge (Madrid/London).

BSc (Hons.) Hotel and Catering Management, University of Surrey. Lecturer at various universities.

:CEO and Founding Partner

Óscar Pérez

Over 20 years international experience in hotel, corporate finance and real estate industry with focused expertise in administration, accountancy, financial analysis and asset management.

Past experiences in Ilunion Hotels (Spain/Venezuela), Renthotel Resorts (Mexico, Dominican Rep., Italy), Metrovacesa (Madrid), Christie + Co. (Madrid), Matlin Associates (Madrid).

BSc in Economics from UAM (Madrid). MSc in Financial Management from EOI (Madrid), diplomas in  Corporate Finance (IESE), Hotel Real Estate Investments and Asset Management (Cornell University) and Budget Management (IE).

:CFO and Founding Partner

Paul Rodwell

Paul commands over 20 years of luxury hotel experience in companies such as Aman Resorts, Six Senses, Explora Lodges and Hyatt. He has held senior leadership positions in the public and private sectors. Firstly, as international hotelier with experience in marketing and managing high-end properties in France, Spain, Chile & Morocco. Secondly, working for the Foreign & Commonwealth Office (FCO) as British Consul in Portugal and then Spain. He now is Head of Communication and Engagement for the FCO in Europe.

BSc (Hons.) Hotel & Catering Management, University of Surrey / Michigan State University. Qualified Executive Coach.

:Luxury Hotel Operations

Celia Zapata

Celia joined Alsotel in 2018 and is responsible for the technical area. She has eight years of experience in the Spanish and International Real Estate Market, first as architect and interior designer and for the last four years prior to joining Alsotel as project manager in AECOM.

She has been focused on hotel projects, commanding experience from project definition to hotel opening and facility managment. Among other projects, she has worked on the repositioning project of a 5-star hotel in Astana (Kazakhstan), the refurbishment project of a hotel portfolio operated by NH Hotels and the Fire & Life Safety Master Plan of the Madrid Marriott Auditorium as well as in the repositioning of a 4-star hotel resort in the Costa del Sol.

Celia has a Degree in Architecture from the Universidad de Alcalá and a Master Degree in Building Project Management from the Universidad Europea de Madrid.

:Technical Director

Agustina Abal

​​Agustina Abal has over six years international experience in the hotel industry and is responsible of the asset management and financial analysis.
​​Prior to joining Alsotel, Agustina was part of the Tourism Division at IDB Invest where she participated in the structuring of the financial and technical support of hotel development projects in Latin America and the Caribbean. Earlier in her career, she worked in the asset management team of Hersha Hospitality Trust with a focus on limited and full-service assets in US gateway markets.

​​Agustina holds a Master of Management in Hospitality from Cornell University.

:Asset Management and Senior Analyst

STRATEGIC PARTNERS

Talus web

Talus Real Estate, our JV Partner, is a real estate investment company led by David Finkel, with a wide experience in the repositioning of assets, having been active in the market with a successful investment and divestment track record since 2013.

International Hospitality Projects (IHP) and Alsotel have over ten years of experience working together in a variety of hotel investment projects. IHP provides full technical services including Due Dilligence, Project Management, Architecture, Engineering and Interior Design.

NOHO is a Branding & Comunication agency with strong hospitality background that provides consultancy services at key projects

Spa Balance, led by Sonal Uberoi, is our Global Spa Expert with extensive operations and management experience in the Spa and Wellness industries.

Globally Tourism, led by Alberto Gabaldón, is our Revenue Management and social media positioning expert, providing value enhancement strategies in all our hotel projects.

ALSOTEL KEY TEAM

Horacio Alcalá

Over 25 years international experience in the hotel and real estate industry, in the last fifteen years focused in investment, development and execution in Spain. Most recently CEO of Spain for Travelodge where he re-structured the Spanish business and introduced new business lines in the UK. Successful investment of over €800m in hotel assets, and development or redevelopment of 20 hotels. Past experiences with Metrovacesa (Madrid), where he was Head of Hotel Investments, MedGroup (Barcelona), Matlin Associates (Madrid) and TRI Hospitality Consulting (now CBRE Hotels, London/Madrid), Best Western (Hamburg), Marriott (Madrid), and Travelodge (Madrid/London).

BSc (Hons.) Hotel and Catering Management, University of Surrey. Lecturer at various universities.

:CEO and Founding Partner

Óscar Pérez

Over 20 years international experience in hotel, corporate finance and real estate industry with focused expertise in administration, accountancy, financial analysis and asset management.

Past experiences in Ilunion Hotels (Spain/Venezuela), Renthotel Resorts (Mexico, Dominican Rep., Italy), Metrovacesa (Madrid), Christie + Co. (Madrid), Matlin Associates (Madrid).

BSc in Economics from UAM (Madrid). MSc in Financial Management from EOI (Madrid), diplomas in  Corporate Finance (IESE), Hotel Real Estate Investments and Asset Management (Cornell University) and Budget Management (IE).

:CFO and Founding Partner

Paul Rodwell

Paul commands over 20 years of luxury hotel experience in companies such as Aman Resorts, Six Senses, Explora Lodges and Hyatt. He has held senior leadership positions in the public and private sectors. Firstly, as international hotelier with experience in marketing and managing high-end properties in France, Spain, Chile & Morocco. Secondly, working for the Foreign & Commonwealth Office (FCO) as British Consul in Portugal and then Spain. He now is Head of Communication and Engagement for the FCO in Europe.

BSc (Hons.) Hotel & Catering Management, University of Surrey / Michigan State University. Qualified Executive Coach.

:Luxury Hotel Operations

Celia Zapata

Celia joined Alsotel in 2018 and is responsible for the technical area. She has eight years of experience in the Spanish and International Real Estate Market, first as architect and interior designer and for the last four years prior to joining Alsotel as project manager in AECOM.

She has been focused on hotel projects, commanding experience from project definition to hotel opening and facility managment. Among other projects, she has worked on the repositioning project of a 5-star hotel in Astana (Kazakhstan), the refurbishment project of a hotel portfolio operated by NH Hotels and the Fire & Life Safety Master Plan of the Madrid Marriott Auditorium as well as in the repositioning of a 4-star hotel resort in the Costa del Sol.

Celia has a Degree in Architecture from the Universidad de Alcalá and a Master Degree in Building Project Management from the Universidad Europea de Madrid.

:Technical Director

Agustina Abal

​​Agustina Abal has over six years international experience in the hotel industry and is responsible of the asset management and financial analysis.
​​Prior to joining Alsotel, Agustina was part of the Tourism Division at IDB Invest where she participated in the structuring of the financial and technical support of hotel development projects in Latin America and the Caribbean. Earlier in her career, she worked in the asset management team of Hersha Hospitality Trust with a focus on limited and full-service assets in US gateway markets.

​​Agustina holds a Master of Management in Hospitality from Cornell University.

:Asset Management and Senior Analyst

STRATEGIC PARTNERS

Talus web

Talus Real Estate, our JV Partner, is a real estate investment company led by David Finkel, with a wide experience in the repositioning of assets, having been active in the market with a successful investment and divestment track record since 2013.

International Hospitality Projects (IHP) and Alsotel have over ten years of experience working together in a variety of hotel investment projects. IHP provides full technical services including Due Dilligence, Project Management, Architecture, Engineering and Interior Design.

NOHO is a Branding & Comunication agency with strong hospitality background that provides consultancy services at key projects

Spa Balance, led by Sonal Uberoi, is our Global Spa Expert with extensive operations and management experience in the Spa and Wellness industries.

Globally Tourism, led by Alberto Gabaldón, is our Revenue Management and social media positioning expert, providing value enhancement strategies in all our hotel projects.

CONTACT US

Pº Castellana, 93- 13ª 28046 Madrid
+34 917 94 80 49 | info@alsotel.com

CONTACT US

Pº Castellana, 93- 13ª 28046 Madrid
+34 917 94 80 49 | info@alsotel.com